Aren’t search engines great? You Google something and there it is, just like magic! Is your business there when your potential customers are looking for you?
Search engine optimisation is the skilled science (and sometimes art) of improving your website so that it appears in search engine results. It’s a mixture of finely-tuned variables which can result in increased visibility online.
Is your website up to SEO scratch? No… maybe… or not sure? We’re here to help.
There are a set of guidelines you need to follow to meet the basics of SEO and these are just the tip of the iceberg. Has your website got these covered?
Simple navigation
Simplicity is key. Your website navigation should be simple and fuss-free so customers have no problem finding the information they need.
Responsive design
If you look at your website analytics, you will see a large portion of your visitors view your website on a mobile. Mobile-first design is an absolute must in an SEO optimised website.
Secure and protected
Your website data, and that of your visitors, needs to be protected. Google requires websites to have an active SSL certificate – that’s the padlock you see up near your website address.
Optimised text
Google crawls your website on a regular basis and looks for keywords to know how to present your website in search results. Unoptimised text = lower rankings.
Optimised images
Search engines love websites which load fast! Part of this is ensuring that your images are as small as possible, without compromising on visual quality.
Optimised urls
Search engines read your page urls to understand your website hierarchy. Do your urls make sense to your customers and to search engines also?
Bloom Digital offers on-page SEO services so get in touch if you want to find out how search engine optimisation can help increase your website traffic and online visibility.
